Meet Connected Mr. Bear.
A pair of bears starts Netflix with a hug, so even if you’re far apart, you can watch together.
My Role: Global Marketing Manager, Brand
Project Team:
Senior Global Strategic and Creative Lead: Naz Arandi
Senior Designer: Tanya Kumar
Agency Partner: Deep Local
Copywriter: Katie Anne Naylon
Overview:
Meet Connected Mr. Bear.
A pair of bears starts Netflix with a hug, so even if you’re far apart, you can watch together.
You’ll never forget Full House. But do you remember Mr. Bear? This holiday season, Netflix brings back Stephanie Tanner’s beloved stuffed animal to make every house a fuller house. Mr. Bear connects people through love of their favorite shows, just like Netflix. These bears tell friends and family—no matter how far away—that you’re thinking of them and ready to watch your favorite shows together.
Press:
Netflix’s ‘Fuller House’ Mr. Bear toy is the shared viewing experience we want - Mashable
Netflix wants this DIY stuffed bear to control your TV - SlashGear