My Role: Integrated Producer
Project Team:
Global Strategic and Creative Lead: Naz Arandi
Design Lead: Tanya Kumar
Agency Partner: Deep Local
Awards:
The Shorty Awards - Creative Use of Technology - March 2016
AICP NEXT Award for Innovation - Netflix Socks - June 2016
Netflix Socks: Bronze Pencil: Interactive Innovation in Online Advertising - One Show - May 2016
Digital Campaign of the Year, Silver - Netflix Socks - Advertising Age - Small Agency Awards - July 2016
Netflix Socks & Netflix Switch - Cannes Lion Innovation Shortlist - June 2016
OVERVIEW
In the Netflix spirit of learning and experimenting, we listened to the bold ideas shared by users to find the next thing they really wanted in a custom Netflix experience. We created a real, working prototype for the socks, the ultimate marathon-watching companion, and released DIY instructions for makers to create their own.
THE SOCKS
The latest gadget in the MakeIt initiative, Netflix socks, were inspired by the Fitbit hack from the Netflix engineers as well as user submissions. Netflix socks ensure that you don’t miss any of your favorite shows when you fall asleep.
The Netflix socks became the second viral hit of the MakeIt campaign.
Embraced by tech outlets (Mashable.com, Engadget.com, TheVerge.com) as well as lifestyle press (EOnline.com, GQ.com, Refinery29.com), and national news (USAToday.com, NBCNews.com, Good Morning America). International press included outlets from the U.K., Hong Kong, Mexico, Italy, Brazil, and Australia. They successfully became a mainstream topic of conversation during the busy holiday season.